Reserve Your 2023 Ford

Your Ford, Your Way

You shouldn't have to settle. Custom order any of these vehicles and choose the available features that fit your life. If you're looking for something else, we offer convenient, dealer-direct custom ordering.

Please note: Not all models or features may be available for custom orders due to model year changeover, order bank closure/production schedules, high demand, and supply chain issues. Contact us for details on timing and availability.

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Catch a Sneak Peak of New Ford Offerings

F-150 Heritage Edition

Celebrate 75 years of F-Series trucks by reserving the 2023 F-150 Heritage Edition from our Petaluma, CA Ford dealership. These special edition Ford pickups are a modern take on the timeless trucks from the 1970s and 80s. Today's technology, durability, and of course, best-in-class capability, remain.


F-150 Rattler

Roam the off-road terrain across NorCal by reserving a 2023 F-150 Rattler from Henry Curtis Ford. Receive rugged off-road capability and expressive style inside and out with this unique pickup. The F-150 Rattler has exceptional off-road prowess and is equipped with standard four-wheel drive. Off-road shock absorbers, skid plates, rugged all-terrain tires, rattlesnake-inspired graphics, hill descent control, and an electronic rear-locking differential are a few notable Rattler features.


Reserve a new Ford Ranger for a capable mid-size truck that's equipped with a class-exclusive 10-speed SelectShift® transmission and helps Petaluma motorists tow 7,500 pounds to Santa Rosa and back.


NorCal families and Santa Rosa commuters alike will want to reserve the new Ford Edge, a mid-size SUV that seats five and offers 73 cubic feet of cargo space while earning nearly 30 highway miles per gallon. There's even SYNC® 4A technology for enhanced connectivity.


Reserve Ford's best-selling SUV, which is built for modern-day explorations around NorCal. The Ford Explorer seats seven passengers, has an adjustable interior, offers 88 cubic feet of cargo space, and can tow 5,600 pounds.

Bronco Sport

Reserve the new Ford Bronco Sport for a small adventure SUV built for Santa Rosa day-trippers, NorCal thrill-seekers, and Pacific Coast sightseers. The Ford Bronco Sport boasts G.O.A.T. Modes™ (Goes Over Any Type of Terrain), an 180-Degree Off-Road Camera, a MOLLE strap system, and a safari-style roof.


Reserve Ford's largest SUV by pre-ordering a Ford Expedition, a full-size SUV that seats eight passengers. With a Rear-Seat Entertainment System, twin-turbocharged V6 engine power, 9,200 pounds of towing capability, and 105 cubic feet of cargo space, every NorCal trip becomes a possibility for you and your loved ones.


Drive to Santa Rosa, San Francisco, and Sacramento on pure electric power for nearly 315 miles by reserving the Ford Mustang Mach-E. This all-electric SUV builds on the heritage of the powerful Ford Mustang and provides an electrifying twist, along with the versatility of a crossover.

Transit Connect

Small businesses in Petaluma and Santa Rosa will want to reserve the Ford Transit Connect, which can accommodate their needs as a Cargo Van, Work Van, or Passenger Wagon. Seat up to seven passengers in the Ford Transit Connect, which offers helpful utility features like dual sliding doors and 50/50 swing-out rear cargo doors.

  1. Henry Curtis Ford

    1120 Auto Center Dr
    Petaluma, CA 94952

    • Sales: (707) 736-6601
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Get in Touch

  • Contact our Sales Department at: (707) 736-6601
  • Monday9am-7pm
  • Tuesday9am-7pm
  • Wednesday9am-7pm
  • Thursday9am-7pm
  • Friday9am-7pm
  • Saturday9am-7pm
  • Sunday10am-6pm